White Claw is a large international spirit brand specialising in hard seltzer beverages. In 2021, White Claw planned to release their new Black Cherry flavour into the Australian market, seeking assistance from Yakusan to deliver a successful promotional campaign. With a vision to utilise vending machines at the forefront of the campaign to drive consumer engagement, Yakusan approached AVS for a custom vending solution.
AVS was able to meet the specific needs of White Claw and Yakusan, delivering fully custom branded vending machines that were placed in prominent clubs, hotels, and pubs across Brisbane, Melbourne, Perth and Sydney. The machines, which contained samples of the White Claw Black Cherry flavour, supplemented the key promotional initiative of encouraging consumers to engage with the brand socially by sharing personal experiences and preferences through the interactive message “What’s your White Claw”. In exchange, a number of lucky consumers were provided with a custom White Claw token as their ticket to the ultimate test taste…the opportunity to try Black