Love Island is an internationally popular reality TV series broadcasted on Channel Nine. In 2019 and in 2021, the show featured in the Powered Big Ideas Store, which comprises of a team of specialist marketers who seek to identify how brands can leverage creative opportunities across all platforms.
To attract interest towards Love Island, Auto Vending Specialists collaborated with Rizer, an Events Management Company, to deliver a custom-branded and configured vending machine that stored redeemable giveaway products. These items supported the promotional initiatives of Love Island, where brands who raised interest in seeking marketing opportunities through the show were granted a special token to redeem a free complimentary product from the machine. This idea positively impacted consumer awareness and brand engagement, providing a unique complimentary experience to attract interest.
