80% of consumers don’t know what they are going to buy when they approach your vending machine, and the average time taken to decide is eight seconds.
The majority of sales through vending machines occur as a result of impulse buying. Displaying Digital Product Advertisements while the machine is idle and the customer is deciding what to buy influences the impulse buy decision and the product sold.
Data from MEDIA machines in the field indicate overall product sales increase by 23%, and sales for the product advertised increase by 90%. With the ability to display up to three digital product advertisements, MEDIA draws consumers to your machine and increases the probability of a sale. How’s that for Intelligent Retailing!