Activations and Promotions

Microsoft XBOX Vending Machine

This custom vending machine was placed at the Microsoft Flagship store at Pitt Street Mall in Sydney.

Customers engaged with Microsoft on social media by using the hashtag #microsoftsyd and received a token that they used to redeem special giveaways from the vending machine! Customers had the chance to win great prizes including an XBOX One prize pack.

Armani Box custom vending machine

As part of Armani’s worldwide promotional tour, Armani Box was a pop-up activation that took place in Chadstone Shopping Centre in Melbourne.

A key feature of the Armani Box is a red gorilla statue named Uri. The gorilla, created by Italian artist Marcantonio Raimondi Malerba, is a replica of the one found in Giorgio Armani’s home in Milan. Uri features on a limited-edition Lip Maestro lipstick and Armani Box tote bags, available exclusively at the pop-up.

Armani Box aims to immerse travellers in the brand’s make-up universe through sensorial and playful elements. Armani Face Designers are there to give make-overs and educate travellers about the brand’s complexion range and lip collection, including Lip Maestro and Lip Magnet.

Automatic Vending Specialists customised and provided a Crane MEDIA 6 Ambient to dispense the lip care range offered at the pop-up.

Love Island

Love Island is an internationally popular reality TV series broadcasted on Channel Nine. In 2019 and in 2021, the show featured in the Powered Big Ideas Store, which comprises of a team of specialist marketers who seek to identify how brands can leverage creative opportunities across all platforms.

To attract interest towards Love Island, AVS collaborated with Rizer, an Events Management Company, to deliver a custom-branded and configured vending machine that stored redeemable giveaway products. These items supported the promotional initiatives of Love Island, where brands who raised interest in seeking marketing opportunities through the show were granted a special token to redeem a free complimentary product from the machine. This idea positively impacted consumer awareness and brand engagement, providing a unique complimentary experience to attract interest.  

White Claw

White Claw is a large international spirit brand specialising in hard seltzer beverages. In 2021, White Claw planned to release their new Black Cherry flavour into the Australian market, seeking assistance from Yakusan to deliver a successful promotional campaign. With a vision to utilise vending machines at the forefront of the campaign to drive consumer engagement, Yakusan approached AVS for a custom vending solution. 

AVS was able to meet the specific needs of White Claw and Yakusan, delivering fully custom branded vending machines that were placed in prominent clubs, hotels, and pubs across Brisbane, Melbourne, Perth and Sydney. The machines, which contained samples of the White Claw Black Cherry flavour, supplemented the key promotional initiative of encouraging consumers to engage with the brand socially by sharing personal experiences and preferences through the interactive message “What’s your White Claw”. In exchange, a number of lucky consumers were provided with a custom White Claw token as their ticket to the ultimate test taste…the opportunity to try Black