As part of Armani’s worldwide promotional tour, Armani Box was a pop-up activation that took place in Chadstone Shopping Centre in Melbourne.
A key feature of the Armani Box is a red gorilla statue named Uri. The gorilla, created by Italian artist Marcantonio Raimondi Malerba, is a replica of the one found in Giorgio Armani’s home in Milan. Uri features on a limited-edition Lip Maestro lipstick and Armani Box tote bags, available exclusively at the pop-up.
Armani Box aims to immerse travellers in the brand’s make-up universe through sensorial and playful elements. Armani Face Designers are there to give make-overs and educate travellers about the brand’s complexion range and lip collection, including Lip Maestro and Lip Magnet.
Automatic Vending Specialists customised and provided a Crane MEDIA 6 Ambient to dispense the lip care range offered at the pop-up.